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Branding Creating and Managing Your Corporate Brand

  • Define Branding
  • Creating a Mission
  • Creating a Vision of the Future
  • Developing Your Style
  • Developing a Brand Name and Slogan
  • Creatin a Visual Identity
  • Living Your Brand
  • Connecting with Customers
  • Launching Your Brand
  • Taking Your Brand's Pulse
  • Performing a SWOT Analysis
  • Measuring Brand Health with a Balanced Scorecard
  • Interpreting Evaluation Results
  • Keeping the Brand Alive
  • Going Beyond the Brand

Language: English

Instructors: The GROWTHville Institute

$497 94.98% OFF

$24.95

Why this course?

Description

A good brand is much more than an attractive image combined with some witty type. It must reflect the heart and soul of a company’s product or service and offer a promise the business can live up to. This Corporate Branding training course covers the basics of branding, getting students on the road to creating a perfect brand.

This course includes how to develop a visual identity from start to finish, from writing a mission, vision, and style statement for a brand, and understanding the basics of creating a visual identity, to effectively planning internal and external brand launches, and how to monitor and evaluate a brand and respond to the results.

Course Curriculum

Branding Creating and Managing Your Corporate Brand (20 Modules)